Exploring the "I" in DISE: The Big Impact of Micro-Influencers

Our event, Exploring the "I" in DISE: Everyone's an Influencer focuses primarily on celebrity “macro” influencers and their impact. However, we would be remiss if we didn’t also explore the impact being made by campaigns featuring micro-influencers. So, we caught up with Dr. Jon Iadonisi, the Founder and CEO of VizSense, a Dallas-based Influencer Marketing and Sales Intelligence Firm, to learn more about micro-influencers and how his company delivers highly specialized marketing and sales campaigns engineered to a specific brand’s DNA.

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Lauren Allison