Featured Advisory Board Member: Jennifer Cho, Weber Shandwick

DISE advisory board member Jennifer Cho is the EVP/GM Southwest at Weber Shandwick, an international public relations agency with offices in 79 cities. Jen’s robust background in sports and entertainment has led to a fascinating career path, and her leadership and extensive experience in marketing have made her a valuable addition to the DISE team. Jen was recently the moderator for our diversity and inclusion in sports event, Cultivating Change On and Off the Court.

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Lauren Allison
DISExBSPNTX: Cultivating Change On and Off the Court

On Thursday evening, July 18, 2019, sports and entertainment professionals from across DFW came together at the new Dallas Morning News auditorium for the first event collaboration between Dallas Influencers in Sport and Entertainment (DISE) and Black Sports Professionals North Texas (BSPNTX). The event featured a panel discussion involving the country's foremost thought leaders who have helped shape the current state of diversity and inclusion in the world of sport.

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Lauren Allison
Featured Advisory Board Member: Jeff Armstrong, The Richards Group

DISE advisory board member Jeff Armstrong co-leads the Richards Partnership Marketing team at The Richards Group and has more than 20 years of experience in the sports, entertainment, and cause marketing space. We caught up with Jeff to ask him some questions about the sports industry, his background, and how to get your foot in the door at a sports marketing agency.

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Lauren Allison
Exploring the "I" in DISE: The Big Impact of Micro-Influencers

Our event, Exploring the "I" in DISE: Everyone's an Influencer focuses primarily on celebrity “macro” influencers and their impact. However, we would be remiss if we didn’t also explore the impact being made by campaigns featuring micro-influencers. So, we caught up with Dr. Jon Iadonisi, the Founder and CEO of VizSense, a Dallas-based Influencer Marketing and Sales Intelligence Firm, to learn more about micro-influencers and how his company delivers highly specialized marketing and sales campaigns engineered to a specific brand’s DNA.

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Lauren Allison